GRADE. The curb line or in the absence of a curb line, the edges of the street pavement of the primary access street frontage for all freestanding signs. For signs mounted on a building, GRADE shall be the sidewalk, street or ground directly below said sign.

HEIGHT OF SIGN. The vertical distance of a sign, including any supporting structure, measured from grade to the highest point of the sign or sign structure.

OFF-PREMISES SIGN. A sign which advertises a business or activity other than that which is conducted or takes place on the premises or property upon which the sign is located.

SIGN. Any object, structure, symbol, display, banner, streamer or other like thing, with or without lettering, which is intended to or does identify or attract attention to any privately owned property or premises, is intended to or does inform the public of sales, retails, leases or other activities or facts or is intended to or does express a belief or opinion.

SIGN, A-FRAME. A sign not supported by a structure in the ground nor attached to or erected against a structure; capable of being moved.

SIGN, INCIDENTAL. Signs displayed strictly for the direction and safety of the public, such as to identify restrooms, public telephones, parking areas, entrances or exits.

SIGN, INFORMATIONAL. Signs whose purpose is to give pertinent information concerning services afforded by the business, such as menus, business hours, sales, OLCC regulations, credit cards accepted and the like.

SIGN, PRINCIPAL. A sign identifying the principal name or use of a business or property. (Ord. 80-2, passed 06/14/2010)