The purpose of this subchapter is to protect the health, safety, property and welfare of the public; provide a neat, clean, orderly and attractive appearance of the community; improve the effectiveness of signs generally; provide for the safe construction, location, erection and maintenance of signs; prevent proliferation of signs and sign clutter; minimize adverse visual safety factors to travelers on public rights-of-way and on private areas open to public travel; and achieve these purposes consistent with state and federal constitutional limits on the regulation of speech. (Ord. 80-2, passed 06/14/2010)